A STARTUP BUSINESS‘ GUIDE IN MAKING EXPLAINER VIDEOS

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There’s no better and more effective way to deliver your sales pitch to your targeted audience other than the use of explainer videos. People are hooked to videos, and this is the reason why YouTube is one of the most visited website in the world. Internet users spend a considerable amount of time watching videos on YouTube and other video sharing websites. Business owners who are looking for a new way to get new clients and promote their products can find great results through the use of videos, particularly explainer videos. Explainer videos are basically animated or live videos that explain the benefit of using a particular product or service.

 

Making explainer videos is so easy that almost anyone who knows how to use a computer can do it. You don’t need to have a degree in film making, animation or have an expensive studio just to make explainer videos. There is several software and web based animation creators that can be utilized to make these explainer videos. The first step in making explainer videos is to come up with a script. The script should only be good for at least 30 seconds up to a minute and half, which is something between 80 to 230 words. Going longer than 2 minutes can make your audience bored and eventually close your video before they even find out about your product or service that is featured towards the end of the video. So keep things concise and get direct to the point.

 

When making explainer videos, it is important that you pay importance to the first 7 to 10 seconds of the video. It’s important that you capture your audience’s attentions within these crucial seconds of the explainer video. Research shows that the average attention span of most internet users is extremely short. A person can quickly click the close button or link to another video if your content is not very satisfactory. Always have a perfect and captivating introduction when making explainer videos.

 

There are a number of ways that you can use to make your explainer videos. The 2D animation is one of the most common videos used by most startup and even big businesses. 2D animated video usually features cartoon characters and voice over talents. Cartoon characters are interpreted as something entertaining and people won’t suspect it as a sales pitch. Having a good script and cute cartoon characters can make your audience curious to watch your other explainer videos.

 

You only need two elements when making explainer videos. First is an interesting story and the second is an awesome animation. There are several video creation websites that can provide your business with a professional explainer video that you can upload to YouTube and post on your website.

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