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The whiteboard is no longer something that can be found only inside the classroom or office. The way teachers used to teach students complicated things about math, science and other subjects is now being used by businesses to explain the benefits of their products or services. A recent trend in marketing involves the promotion of products or services through the use of videos, particularly whiteboard explainer videos or commonly known as a doodle. The whiteboard explainer video is a very effective way for a business to explain their products and help increase the consumer’s awareness of what they would benefit from using a certain product and in turn increases sales.


The way how things are presented to the audience makes whiteboard explainer videos such a powerful marketing tool that every business should take advantage of. This kind of video presentation uses a combination of images, sound effects and clear narration to make things very easy to understand. Whiteboard explainer videos are more memorable and understandable than slideshows and other kinds of video presentation. A cool and fun way of the presenting facts can easily grab the attention of the viewers and helps them remember the things presented in the video. One reason why whiteboard explainer videos are very effective in increasing sales is because the details about your product can be easily embedded in the memory of the viewers without them realizing that it was actually a sales pitch.

Watching someone draw is always fun and entertaining. It can instantly capture the attention and imagination of the audience. Whiteboard explainer videos also make use of the power of drawings to make people interested in the information that is being presented. The fast paced drawings; humor and sound effects make the information presented easy to remember, and that includes your company and its products or services.


Having high quality, and engaging videos on your website will not only draw the attention of visitors and turn them into potential customers, but also make your website look good in the eyes of the search engines. Making a quick search on Google will give you a list of websites that are related to your search terms, but you will also notice that there are some YouTube videos on the list and most websites on the first page of the results have videos on them.


Having a popular video posted in YouTube that links back to your website can make a huge difference in your search engine rankings. Not mention, the social media shares that your whiteboard explainer videos can get if people really enjoyed your presentation. This further boosts your brand’s presence online and reaches your targeted audience without having to cost you extra money on advertising. There is a huge potential for whiteboard explainer videos to go viral online, so make sure you have one for your business.

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